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Subject BACHELOR OF ARTS - BUSINESS (MARKETING)

Qualification: BACHELOR OF ARTS DEGREE
Award Type and NFQ Level:
Course code: ARTS
CAO/PAC code: MH101
Points: 310
QQI: Yes click here for details
Closing date: 01 July 2024
Details Details
 
  • Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
  • Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
  • Marketing is critical to the growth of a business a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.

Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities.

Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.

Marketing students also have the option of taking a four-year degree with a study year abroad,
thus combining what you learn in university with insights into another culture.

Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.

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