The internet revolution has brought to life a new ecology of networked digital media, radically changing the way we work, play, and communicate. Businesses worldwide face a fundamental change in the ways that consumers interact with brands and each other. As the speed of communication increases, business must have the capacity to respond rapidly to changes in the environment. Social media has helped give consumers a voice, connect them with their friends and other like-minded consumers, and has given them considerable power over marketers and brands. Technologies such as cloud-based storage systems and VOIP systems and online collaboration systems have enabled Globally Distributed teams to work together more effectively.
This course focuses on two particular aspects of Global IT Business Intelligence:
(a) how business has (and has not) changed due to the rise of social media and big data. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop business and marketing strategies that leverage the opportunities inherent in big data, social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on the various data available to organisations, how to build social marketing strategies, and how to track their effectiveness. Also, since social media is heavily technology-driven we will cover relevant related aspects in digital marketing more broadly, as well as emerging topics in electronic commerce, mobile marketing, and social media start-ups.
(b) how students can become equipped to be more effective in globally distributed teams both personally and professionally, in a range of multimodal environments. As well as covering the underlying information technology, this course explores techniques for building, leading, managing, and motivating teams that reside in multiple locations. The course addresses methods to overcome the challenges of leading a virtual team with members in various geographical locations, including satellite and global offices and telecommuters. Concepts covered include virtual team structure, knowledge sharing, and knowledge management systems in a virtual, distributed team.