Courses / Module

On successful completion of the module, students should be able to:

• Explain and critique key models and approaches used in customer and industry analysis and in the management of the marketing mix;
• Explain the process of product positioning, branding and new product development;
• Formulate and apply data-driven approaches to managing efficiency and effectiveness of marketing activities; and
• Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem-solving, project management, and presenting professional reports) in coursework.

Delivery methods	Hours
Lectures	24
Labs / Practicals	0
Tutorials	0
Planned learning activities	0
Independent student activities	126
Total	150

• Module Graded (numeric value) or Ungraded (Pass/Not Passed): Graded

Assessment type	Options	Weighting	Duration
Continuous Assessment		60%
University scheduled written examination	On-campus	40%	90 minutes
Other		0%
Total		100%	90 minutes

• Pass standard: 40%
• Could the result of this module be capped? No
• Maynooth University School of Business Overall Mark Calculation and Continuous Assessment Policy applies to this module.
• Penalties: Standard School of Business penalties apply for late submission of assignments.

• Are supplemental/resit registrations permitted? Yes
• Continuous assessment marks from first sitting of this module will be carried forward into the Autumn repeat assessment cycle.
• University scheduled written examination (Autumn): 90 minutes, On-campus

For a full timetable search, go to NUIM Timetable. Venue locations can be found here.