| || |
On successful completion of the module, students should be able to:
- Explain and critique key models and approaches used in customer and industry analysis and in the management of the marketing mix;
- Explain the process of product positioning, branding and new product development;
- Formulate and apply data-driven approaches to managing efficiency and effectiveness of marketing activities; and
- Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem-solving, project management, and presenting professional reports) in coursework.