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The management of digital technology has become an increasingly important activity in organisations in recent years. Information and digital technologies have moved beyond the implementation of functional applications to playing a crucial role across all business activities and levels within the organisation. The ubiquitous nature of IT and digital technologies means that individual successful instances of these technologies are not enough to guarantee the achievement of organisational goals. Instead, organisations must integrate several rapidly changing technologies with overall strategic goals. Managers need to understand how IT and digital technologies are governed within the organisation, how they can influence innovation, how organisations respond to disruptive technologies and the changing ways in which innovation occurs within and outside the organisation.
The focus of the module is on the importance of IT-enabled changes and digital transformation within the organisation and realizing competitive advantage from the IT and digital technologies portfolio. Many of the ideas are broadly applicable irrespective of context.
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DIGITAL BUSINESS
Semester 1
