Courses / Module

• Demonstrate an understanding of the role of short form video content within online media branding and marketing campaigns.
• Conceptualise, plan, pitch, and create a multimodal digital marketing campaign in a team.
• Analyse and critique digital storytelling in media marketing.
• Demonstrate an understanding of different media platforms for targeting different audiences.

• Module Graded (numeric value) or Ungraded (Pass/Not Passed): Graded

• Pass standard: 40%
• Could the result of this module be capped? No
• Penalties: No continuous assessment will be accepted after the examination period in the semester in which such work is assigned, unless this condition is exempted for documented medical or personal reasons agreed by the Module Coordinator. 5% per day penalties apply to late submissions, unless extensions are granted for documented medical or personal reasons, agreed by the Module Coordinator. Attendance at lecture/seminars is mandatory. Students must attend all lecture/seminars, unless exempted for documented medical or personal reasons agreed by the Module Coordinator. Students failing to meet this standard may be required to repeat the module. All module assessment components must be submitted in order to complete the module.

• Are supplemental/resit registrations permitted? Yes

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