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1st year
- 15 credits of Business (Marketing) (group 2) or 30 credits of Business (group 2 & 6). These extra 15 credits in group 6 are only available to students also taking the 15 credits of Business timetabled in group 2.
- Choose up to 3 other subjects (or Critical Skills) from the 5 groups available (max 1 per group)
2nd & 3rd year
- 30 credits of Business (Marketing) plus continue with 1 of your 1st year subjects as a Double Major, Major/Minor or as a Minor
- Optional 10 credit Electives in 2nd year
Or
- Transfer into our specialised degree in Marketing. To be eligible to do so, you must pass all modules in the 30 credit Business (Marketing) subject. Alternatively you must pass all modules in the 15 credit Business (Marketing) subject and pass Accounting and pass Economics or Finance in 1st year.
Students may apply to study overseas after 2nd year (on Erasmus or Study Abroad) and graduate with a BA (International) after 4 years. See the International Studies website for details. Duration: 3 years (BA) or 4 years (BA International)
Disclaimer
The modules below are indicative of the content associated with this course of study. The modules are subject to change as the curriculum is revised and reviewed annually. Please check periodically for updates.
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Year 1
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
Please note: if you wish to gain accreditation in Business as a subject eligible for 2nd level teaching (after the required postgraduate degree in teaching), you should choose Business (Management) – MN1MV30. This Business (Marketing) in Arts pathway will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details).
MN1KF15
- BUSINESS (MARKETING)
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Credits: 15
Not compulsory:
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Please note: if you wish to gain accreditation in Business as a subject eligible for 2nd level teaching (after the required postgraduate degree in teaching), you should choose Business (Management) – MN1MV30. This Business (International Business) in Arts pathway will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details).
MN1KV30
- BUSINESS (MARKETING)
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Credits: 30
Not compulsory:
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Year 2
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
Creating a customer is central to Marketing. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps organisations to create value and profits by enabling them to better understand the needs of customers in order to provide them with innovative products and services.
If you are considering possibly pursuing a career as a second level teacher (after the required postgraduate degree in teaching), you MUST choose Business (Management) as a Double Major or Major subject. The Business (International Business) and the Business (Marketing) in Arts pathways will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details).
MN2KDM
- BUSINESS (MARKETING)
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Credits: 30
Not compulsory:
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
Creating a customer is central to Marketing. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps organisations to create value and profits by enabling them to better understand the needs of customers in order to provide them with innovative products and services.
If you are considering possibly pursuing a career as a second level teacher (after the required postgraduate degree in teaching), you MUST choose Business (Management) as a Double Major or Major subject. The Business (International Business) and the Business (Marketing) in Arts pathways will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details).
MN2KMJ
- BUSINESS (MARKETING)
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Credits: 40
Not compulsory:
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
Creating a customer is central to Marketing. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps organisations to create value and profits by enabling them to better understand the needs of customers in order to provide them with innovative products and services.
MN2KMI
- BUSINESS (MARKETING)
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Credits: 20
Not compulsory:
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Year 3
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
MN3KDM
- BUSINESS (MARKETING)
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Credits: 30
Not compulsory:
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
Business is about identifying and delivering solutions to the problems and needs of people in a sustainable and profitable way. Management is the method through which firms, government and voluntary groups organise the jobs that need to be done to efficiently and effectively design, produce, market and improve products and services. Marketing is about analysing markets, connecting customers with the capabilities of a business to produce products and services that they need. Business graduates are consistently amongst the most employable of all in the Irish education system.
Taking Business as an Arts subject is an ideal choice if you wish to pursue a subject you are passionate about in the humanities or social sciences and want to be able to understand how you take effective action in your discipline or market your discipline to attract the interest of people in what you do.
If you are considering possibly pursuing a career as a second level teacher (after the required postgraduate degree in teaching), you MUST choose Business (Management) as a Double Major or Major subject. The Business (International Business) and the Business (Marketing) in Arts pathways will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details).
MN3KMJ
- BUSINESS (MARKETING)
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Credits: 40
Not compulsory:
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- Marketing is all about customers, understanding their needs, how they behave and why they buy, so that businesses can build long term relationships with them. Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business.
- Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers.
- Marketing is critical to the growth of a business – a key challenge from small local businesses to large global corporations. Using both traditional and digital tools, marketers must understand customer needs in order to create innovative products and service to meet those needs.
Marketing is both profoundly local and global, selling to one individual customer or to a large international market. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most. Marketing students also have the option of taking a four-year degree with a study year abroad, thus combining what you learn in university with insights into another culture. Business (Marketing) can be taken with any subject not in Group 2 e.g. Psychological Studies, Geography, Law, Anthropology, a language amongst others.
MN3KMI
- BUSINESS (MARKETING)
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Credits: 20
Not compulsory:
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