	Details
	The MSc Marketing is for the non-business graduate who is interested in how individuals and organisations (including governments) interact in the marketplace for goods and services. Marketing plays a key role in value creation for not only customers and businesses but also for society. Marketing is more than a function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Recent market reports have demonstrated that consumers are becoming more discerning and also have more information at their fingertips about products and services. For organisations to compete in this increasingly internationalised and competitive market, they need to have a strong marketing function. This function considers issues such as communications with customers and the behaviours of prospective and current customers. How organizations operate in a digital environment is an integral part of Marketing and as such it is a key feature of the programme integrated throughout the offering. Commences September

Details

The MSc Marketing is for the non-business graduate who is interested in how individuals and organisations (including governments) interact in the marketplace for goods and services. Marketing plays a key role in value creation for not only customers and businesses but also for society. Marketing is more than a function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Recent market reports have demonstrated that consumers are becoming more discerning and also have more information at their fingertips about products and services. For organisations to compete in this increasingly internationalised and competitive market, they need to have a strong marketing function. This function considers issues such as communications with customers and the behaviours of prospective and current customers. How organizations operate in a digital environment is an integral part of Marketing and as such it is a key feature of the programme integrated throughout the offering.

Commences
September

	Entry requirements
	Candidates should have a minimum 2.2 grade honours (level 8) degree in a non-business discipline. In exceptional circumstances consideration will be given to candidates who do not hold a primary degree, but who do have at least 5 years relevant work experience at least 3 of which must be in a management position. This is done through the Maynooth University Procedure for Non Standard Entrants and Recognition of Prior Experiential Learning. International applicants must have a recognised primary degree which is considered equivalent to Irish university primary degree level. Minimum English language requirements: please visit Maynooth University International Office website for information about English language tests accepted and required scores. The requirements specified are applicable for both EU and non-EU applicants. National University of Ireland Maynooth’s TOEFL code is 8850

Entry requirements

	Course structure
	The programme runs in block mode with four taught modules in semesters 1 and 2, and then a choice for the final 30 ECTS. This challenging and demanding conversion programme is fast-paced, developing a high level of competence in marketing and business across the programme, Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/Placement conducted between May and August. The programme will generally be delivered through lectures, presentations, and intensive workshops, typically in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester. Duration: 1 year Full-time Disclaimer The modules below are indicative of the content associated with this course of study. The modules are subject to change as the curriculum is revised and reviewed annually. Please check periodically for updates. Courses / Abort Toggle Print Eco-Print \| Abort One of the following errors has occurred: The application is currently under maintenance. Please try again later. You do not have the right privileges to display the page. The page requested does not exist. The communication was corrupted. Please try again. If the problem persists please contact <admissions@mu.ie>

Course structure

The programme runs in block mode with four taught modules in semesters 1 and 2, and then a choice for the final 30 ECTS. This challenging and demanding conversion programme is fast-paced, developing a high level of competence in marketing and business across the programme, Modules are delivered over two semesters (September-January & February-May) with the Business Research Project/Placement conducted between May and August. The programme will generally be delivered through lectures, presentations, and intensive workshops, typically in blocks of two full days every two weeks, followed by less structured supervision contact over the third (summer) semester.

Duration: 1 year Full-time

Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually. Please check periodically for updates.

Courses / Abort

Toggle Print

Abort

One of the following errors has occurred:

The application is currently under maintenance. Please try again later.
You do not have the right privileges to display the page.
The page requested does not exist.
The communication was corrupted. Please try again.

If the problem persists please contact <admissions@mu.ie>

	Career and postgraduate options
	Career options: The programme develops future executives in the specific area of marketing for organisations in all sectors, across the economy. The course material takes a broad, cross-sectoral, and international approach focussing on key skills to enhance employability. Accordingly, the course prepares graduates for a wide range of roles and organisations. Students also take a career management module designed to enhance employability at the outset and throughout their career. Work Placement (full-time mode only) and the Business Research Project options are particularly valuable to employers as they demonstrate your ability to apply your learning in the world of work. Postgraduate options: For further information on Postgraduate options please go to the Graduate Studies site

Career and postgraduate options

Search form

Courses / Subject

MASTER OF SCIENCE - MARKETING

Courses / Abort

Abort

General enquiries

Course enquiries