Courses :: Module, SERVICE INNOVATION

	Overview
	The world economy is increasingly characterised as a service economy. This is due to the increasing importance & share of the service sector in the economies of most developed & developing countries. Companies often struggle to develop & communicate solutions for customer needs that provide competitive advantage. Service innovation can provide the tools to help (re)design value propositions to incorporate solutions that meet customer needs & sustain competitive advantage. Course Content: � Introduction to Service Design � Service Design principles � The importance of the user & stakeholder within services � Service Design processes, methodologies & models � Research, development, implementation & validation of a new service � Evaluation of existing services, gap identification & solution development � Integration of Product & Service into a single business model � Service challenges, risks & critical success factors

Overview

The world economy is increasingly characterised as a service economy. This is due to the increasing importance & share of the service sector in the economies of most developed & developing countries. Companies often struggle to develop & communicate solutions for customer needs that provide competitive advantage. Service innovation can provide the tools to help (re)design value propositions to incorporate solutions that meet customer needs & sustain competitive advantage.

Course Content:
� Introduction to Service Design
� Service Design principles
� The importance of the user & stakeholder within services
� Service Design processes, methodologies & models
� Research, development, implementation & validation of a new service
� Evaluation of existing services, gap identification & solution development
� Integration of Product & Service into a single business model
� Service challenges, risks & critical success factors

	Learning Outcomes
	On successful completion of the module, students should be able to: Understand why service innovation has become increasingly important role of services in the public & private sector Explain the critical role of the user & stakeholder in the design, development & implementation of services Have a working knowledge of different models of service design Implement service research methodologies & tools to create new service innovations within the public & private sector Understand how to quantify the impact of applied service innovations

Learning Outcomes

	Autumn Supplementals/Resits
	Are supplemental/resit registrations permitted? Yes There is no automatic repeat option in the Autumn for continuous assessment modules. Autumn repeat options are determined at the exam board and require written departmental permission first. Is Supplemental Continuous Assessment registration permitted? Written permission from Department Is Supplemental Continuous Assessment capped? Yes

Autumn Supplementals/Resits

	Timetable
	This timetable is not currently available, please contact the Design Innovation Department.

Timetable

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SERVICE INNOVATION