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STRATEGIC MARKETING

Module code: MN303
Credits: 5
Semester: 1
Department: BUSINESS
International:

	Overview
	This advanced marketing course revisits all major areas of responsibility for a marketing manager and links them to a firm's strategy. The students will approach marketing management from the perspective of a marketing director and explore the following main themes: 1) Core concepts of Strategic Marketing; 2) Green Marketing Strategy; 3) Strategic Brand Management; 4) Business-to-Business Marketing Strategy; 5) New Perspectives in developing Marketing Strategy in 21st century; 6) Organising for Marketing; 7) Marketing Control Strategies.

Overview

This advanced marketing course revisits all major areas of responsibility for a marketing manager and links them to a firm's strategy. The students will approach marketing management from the perspective of a marketing director and explore the following main themes:
1) Core concepts of Strategic Marketing;
2) Green Marketing Strategy;
3) Strategic Brand Management;
4) Business-to-Business Marketing Strategy;
5) New Perspectives in developing Marketing Strategy in 21st century;
6) Organising for Marketing;
7) Marketing Control Strategies.

	Learning Outcomes
	On successful completion of the module, students should be able to: Differentiate between the specific concepts and features of strategic, as opposed to tactical marketing. Encourage synergy and eclectic vision in strategic evaluation of marketing decisions. Explain the role of new perspectives in developing a marketing strategy in different business environments Explain and critique the importance of marketing control strategies in a global competitive business environment. Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem solving, project management, presenting professional written and oral case study reports) in case study work.

Learning Outcomes

Teaching & Learning methods

Assessment

	Autumn Supplementals/Resits
	Continous Assessment mark will be carried forward. Allowed to repeat in Autumn only if granted written Departmental Permission University scheduled written examination (Autumn): 90 minutes

	Timetable
	This timetable is not currently available, please contact the Business Department.

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Courses / Module

STRATEGIC MARKETING