| || |
This module explores service innovation through the context of human experience. It will equip undergraduate students with the transferable skillset required to bridge academic learning with the applied contexts of UX research practitioners. Students will explore user experience in terms of both qualitative and quantitative research methods. Using methods such as design ethnography, experience-centred design and co-design, students will develop a toolkit for capturing experience across a range of societal and organisational issues. This module will illustrate how students can create innovative ways of responding to these issues, bringing about positive change through evidence-based practices. Major international organisations are seeking individuals who can bring creative but also critical responses to problem-solving. This module will expose students to the potential of innovation to initiate or manage change in the design of private and public sector products and services, while also reflecting on public good and societal responsibility.