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Anthropologists working in areas such as design ethnography interact with the tools and models of creativity and innovation. However, these tools and models have not yet been transferred into the classroom for undergraduate students. This module includes some discussion of design ethnography, but the focus is on creative skills. Every organisation needs creativity, and creative skills are in short supply. All innovation starts with an idea and every idea begins with a spark of creativity. In organisations as diverse as Google and Oxfam, it's the creative people who are driving and leading positive change. In this module you will learn the tools and models of creativity and innovation. You will discover the components of individual creativity and learn techniques to boost your own creativity as well as learning how to increase the creative competence of the teams and people with whom you work. Innovation is a means of pursuing an opportunity of solving a problem and hence innovation and problem solving are two sides of the same coin. You will learn about the different types of innovation and how to facilitate people and processes to deliver the results you need.
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