| | 1st year - Either 15 or 30 credits of Business (Marketing). Choose up to three other subjects, which may include Critical Skills, from the five groups available (maximum 1 subject per group)
2nd year - 30 credits of Business (Marketing) and continue with one of your 1st year subjects as a Double Major, Major/Minor or as a Minor
- Alternatively, transfer into our specialised degree MH404 BBS/BBA Marketing. To be eligible to do so, you must pass all modules in the 30 credit Business (Marketing) subject. Alternatively you must pass all modules in the 15 credit Business (Marketing) subject and pass Accounting and pass Economics in 1st year
- Transfer option in 2nd year - into the Business and Languages degree MH409 - for students who have completed the first year of the BA degree (MH101) taking at least 15 credits of Business (Marketing) and passing 30 credits of beginners/15 credits of non-beginner language (in the relevant language)
- Transfer option in 2nd year - into the MH404 Business and Global Cultures degree - for students who have completed the first year of the Bachelor of Arts degree (MH101) taking either 15 or 30 credits of Anthropology and at least 15 credits of business
- Optional 10 credit Elective in 2nd year
Duration: 3 years (BA) or 4 years (BA International)  Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually. Please check periodically for updates.  | Year 1 | | | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities.
Please note: if you wish to gain accreditation in Business as a subject eligible for 2nd level teaching (after the required postgraduate degree in teaching), you should choose Business (Management) – MN1MV30. This Business (International Business) in Arts pathway will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details). | MN1KV30 - BUSINESS (MARKETING) | Credits: 30 Not compulsory:  |
Please note: if you wish to gain accreditation in Business as a subject eligible for 2nd level teaching (after the required postgraduate degree in teaching), you should choose Business (Management) – MN1MV30. This Business (Marketing) in Arts pathway will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details). | MN1KF15 - BUSINESS (MARKETING) | Credits: 15 Not compulsory: | | | | Year 2 | | | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities.
Creating a customer is central to Marketing. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps organisations to create value and profits by enabling them to better understand the needs of customers in order to provide them with innovative products and services. If you are considering possibly pursuing a career as a second level teacher (after the required postgraduate degree in teaching), you MUST choose Business (Management) as a Double Major or Major subject. The Business (International Business) and the Business (Marketing) in Arts pathways will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details). | MN2KDM - BUSINESS (MARKETING) | Credits: 30 Not compulsory: | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities.
Creating a customer is central to Marketing. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps organisations to create value and profits by enabling them to better understand the needs of customers in order to provide them with innovative products and services. If you are considering possibly pursuing a career as a second level teacher (after the required postgraduate degree in teaching), you MUST choose Business (Management) as a Double Major or Major subject. The Business (International Business) and the Business (Marketing) in Arts pathways will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details). | MN2KMJ - BUSINESS (MARKETING) | Credits: 40 Not compulsory: | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities.
Creating a customer is central to Marketing. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process. Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps organisations to create value and profits by enabling them to better understand the needs of customers in order to provide them with innovative products and services. | MN2KMI - BUSINESS (MARKETING) | Credits: 20 Not compulsory: | | | | Year 3 | | | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. | MN3KDM - BUSINESS (MARKETING) | Credits: 30 Not compulsory: | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities.
Business is about identifying and delivering solutions to the problems and needs of people in a sustainable and profitable way. Management is the method through which firms, government and voluntary groups organise the jobs that need to be done to efficiently and effectively design, produce, market and improve products and services. Marketing is about analysing markets, connecting customers with the capabilities of a business to produce products and services that they need. Business graduates are consistently amongst the most employable of all in the Irish education system. Taking Business as an Arts subject is an ideal choice if you wish to pursue a subject you are passionate about in the humanities or social sciences and want to be able to understand how you take effective action in your discipline or market your discipline to attract the interest of people in what you do. If you are considering possibly pursuing a career as a second level teacher (after the required postgraduate degree in teaching), you MUST choose Business (Management) as a Double Major or Major subject. The Business (International Business) and the Business (Marketing) in Arts pathways will NOT guarantee the credits in Business disciplines required by the Teaching Council of Ireland (see the Teaching Council website for details). | MN3KMJ - BUSINESS (MARKETING) | Credits: 40 Not compulsory: | Subject Overview
>Marketing is a wide and varied discipline, connecting a firm to its customers in the marketplace. It is fast-paced and dynamic, interlinking with every other area of business to understand how value is created and captured for the company and its customers. Marketers must understand customers’ needs, how they behave and why they buy,
so that businesses can build long term relationships with them. Using both traditional and digital tools, marketers deliver value through creating innovative products and services to meet marketplace needs.
>Our approach to Marketing provides students with a deep understanding of the marketing function, as well as wider management and business processes so you can
deliver value to customers and your organisation. Options are available which allow you to specialise your degree according to your strengths and interests in the topic areas you enjoy most.
>Creating and managing customers are central themes to what we teach and research at the Maynooth University School of Business. Our faculty bring a rich and diverse expertise from both local and international markets across a broad range of topic areas, including digital marketing, online retailing, branding, communications and consumer behaviour. Together we offer students deep insights into the practicalities and applications of marketing, from what makes customers tick to how to make the best of market opportunities. | MN3KMI - BUSINESS (MARKETING) | Credits: 20 Not compulsory: | | |
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