Courses / Course

	Required	Ordinary level grade	Higher level grade
Irish		O6	H7
English		O6	H7
Language		-	-
Math		O4	H7
Science		-	-

This course requires 3 additional subjects

Mature Applicants

Mature applicants are assessed separately to school-leavers. Mature applicants are 23 years or older by 1st January in the year of entry to the University. For part-time/flexible degrees the mature age is 21. 

Click here to be taken to our mature applicant information page - tab 3 on that page outlines application steps for this degree.

Mature applicants who have a disability 

If you have a disability or specific learning difficulty (e.g. dyslexia), and require examination support for any written tests that may be required, please submit supporting documentation by 15 March 2024 to the Access Office. 

Unfortunately we are unable to consider applications for alternative examination accommodation after this deadline. 

For further information on the supporting documentation required, as well as examination and other supports visit the Access Office website.

Leaving Certificate Applicants 

Required to present (as a minimum): 2H5 & 4O6/H7, O6/H7 in Irish, English & O4/H7 Mathematics. MH404 Round 1 Points 2023: 401

Transfer option available into this degree from the Bachelor of Arts Degree MH101 - subject to meeting requirements.

HEAR and DARE

DARE: The Disability Access Route to Education is a third level alternative admissions scheme for school-leavers whose disabilities have had a negative impact on their second level education.

HEAR: The Higher Education Access Route is a third level admissions scheme for school leavers from socioeconomically disadvantaged backgrounds.

Contact the Access Office for more information about these access routes.

The Maynooth Education

Click here for details about optional Critical Skills courses, Electives and degree pathways. 

APPLY TO THE CAO

WWW.CAO.IE

The application process depends on the type of applicant you are. Click here for all information about how to apply.

Categories of applicant:

• School-leavers (Leaving Certificate students)
• Mature students (23 years or older by 1st January in the year of entry to the University/part-time degrees the mature age is 21)
• EU/EFTA/UK students
• International students (outside the EU)
• QQI (Further Education) students
• Transferring students
• Deferring students

Duration: 3 years (4 years with optional placement or Erasmus/Study Abroad)

1st year

• Core marketing topics including Consumer Behaviour and Consumer Research and Marketing.
• In addition, you study other Business modules, including Introduction to Managing Innovation

2nd year

• Master the management functions of Marketing through modules such as Brand Management, Marketing Management, Digital Marketing, and International Business.
• Optional 10 credit Elective

Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year. (The University will support you in the search for a placement job; however, the process is competitive).

Final year

• Develop a strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management

Possible transfer option from Bachelor of Arts degree.

Duration: 3 years (BBS) or 4 years (BBA)

Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually. Please check periodically for updates.

Year 1

MARKETING MN1KSM - MARKETING Credits: 60 Compulsory: Module Code Credits Semester Compulsory BUSINESS LANDSCAPES MN153 7.5 2 CONSUMER BEHAVIOUR MN158 7.5 2 CONSUMER RESEARCH AND MARKETING MN152 7.5 1 INTRODUCTION TO ACCOUNTING AC151 7.5 1 INTRODUCTION TO MANAGING INNOVATION MN154 7.5 1 MICROECONOMICS 1 EC101M 7.5 2 ORGANISATIONAL BEHAVIOUR AND MANAGEMENT MN155 7.5 2 PROFESSIONAL AND LEARNING SKILLS MN157 7.5 1

Year 2

MARKETING MN2KSM - MARKETING Credits: 60 Compulsory: Module Code Credits Semester Compulsory BRAND MANAGEMENT MN228 5 1 CORPORATE FINANCE FN205 5 1 CORPORATE FINANCE (FINANCIAL MANAGEMENT) FN206 5 2 DATA MANAGEMENT SKILLS FOR BUSINESS AC208 2.5 1 DIGITAL MARKETING MN229 5 2 ENTREPRENEURSHIP THEORY, PROCESSES AND PRACTICES MN217 5 2 EQUINE SPORT, LEISURE, AND TOURISM MN231 5 2 HUMAN RESOURCE MANAGEMENT MN220 5 1 INTEGRATED MARKETING COMMUNICATIONS MN227 5 2 INTERMEDIATE MICROECONOMICS EC201 5 1 INTERNATIONAL BUSINESS MN215 5 1 INTRODUCTION TO MANAGEMENT INFORMATION SYSTEMS MN204 5 2 INTRODUCTION TO THE IRISH EQUINE INDUSTRY MN230 5 1 MACROECONOMICS FOR BUSINESS EC204M 2.5 1 MANAGEMENT ACCOUNTING FOR NON-ACCOUNTANTS AC211 5 2 MARKETING MANAGEMENT MN203 5 2 OPERATIONS AND SUPPLY CHAIN MANAGEMENT MN212 5 1 ORGANISATIONAL DESIGN AND MANAGEMENT MN202 5 2 PROJECT MANAGEMENT MN211 5 1 ELECTIVE STREAMS AC2EL - ACCOUNTING IN SOCIETY Credits: 10 Not compulsory: Module Code Credits Semester Compulsory FINANCIAL ACCOUNTING FOR NON-ACCOUNTANTS AC210 5 1 MANAGEMENT ACCOUNTING FOR NON-ACCOUNTANTS AC211 5 2   AN2EL - ANTI-RACISM Credits: 10 Not compulsory: Module Code Credits Semester Compulsory ANTI-RACISM 1 AN215 5 1 ANTI-RACISM 2 AN216 5 2   CN2BEL - BEGINNING CHINESE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory BEGINNING CHINESE CN260 5 1 BEGINNING CHINESE CN261 5 2   FR2BEL - BEGINNING FRENCH Credits: 10 Not compulsory: Module Code Credits Semester Compulsory BEGINNING FRENCH 1 FR260 5 1 BEGINNING FRENCH 2 FR261 5 2   GN2BEL - BEGINNING GERMAN Credits: 10 Not compulsory: Module Code Credits Semester Compulsory BEGINNING GERMAN 1 GN260 5 1 BEGINNING GERMAN 2 GN261 5 2   SPA2BEL - BEGINNING SPANISH Credits: 10 Not compulsory: Module Code Credits Semester Compulsory BEGINNING SPANISH SPA260 5 1 BEGINNING SPANISH SPA261 5 2   CAT2EL - CATALAN LANGUAGE AND CULTURE Credits: 5 Not compulsory: Module Code Credits Semester Compulsory CATALAN LANGUAGE & CULTURE 2 SPA225 5 2 CATALAN LANGUAGE & CULTURE I SPA215 5 1   AD2CEL - COMMUNITY EDUCATION Credits: 10 Not compulsory: Module Code Credits Semester Compulsory COMMUNITY EDUCATION IN PRACTICE AD261 5 2 COMMUNITY EDUCATION; HISTORICAL OVERVIEW AND THEORETICAL PERSPECTIVES AD260 5 Year-Long   CN2CEL - CONTINUING CHINESE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory MANDARIN CHINESE 3 CN281 5 1 MANDARIN CHINESE 4 CN282 5 2   FR2CEL - CONTINUING FRENCH Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INTERMEDIATE FRENCH 1 FR281 5 1 INTERMEDIATE FRENCH 2 FR282 5 2   GN2CEL - CONTINUING GERMAN Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INTERMEDIATE GERMAN: GRUNDKURS SPRACHE 3 GN281 5 1 INTERMEDIATE GERMAN: GRUNDKURS SPRACHE 4 GN282 5 2   NG2CEL - CONTINUING NUA GHAEILGE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory AN GHAEILGE SCRÍOFA & LABHARTHA NG211 5 2 AN GHAEILGE SCRÍOFA & LABHARTHA 1 NG201 5 1   SPA2CEL - CONTINUING SPANISH Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INTERMEDIATE SPANISH 1 SPA281 5 1 INTERMEDIATE SPANISH 2 SPA282 5 2   GE2EL - CREATIVE TECHNOLOGIES AND DIGITAL PROTOTYPING Credits: 10 Not compulsory: Module Code Credits Semester Compulsory CREATIVE TECHNOLOGIES AND DIGITAL PROTOTYPING - 1 EE260 5 1 CREATIVE TECHNOLOGIES AND DIGITAL PROTOTYPING - 2 EE261 5 2   PD2DEL - EDEN ENTREPRENEURSHIP DESIGN AND INNOVATION Credits: 10 Not compulsory: Module Code Credits Semester Compulsory ENTREPRENEURSHIP DESIGN & INNOVATION 1 PD217A 5 1 ENTREPRENEURSHIP DESIGN & INNOVATION 2 PD218A 5 2   SP2EL - ENGAGING WITH CIVIL SOCIETY Credits: 10 Not compulsory: Module Code Credits Semester Compulsory ENGAGING WITH CIVIL SOCIETY: JUSTICE, WELFARE AND ENVIRONMENT – PRACTICAL PROJECT SP261 5 2 ENGAGING WITH CIVIL SOCIETY: JUSTICE, WELFARE AND ENVIRONMENT – THEORY AND CONCEPTS SP260 5 1   MD2EL - FILM AND SCREEN STUDIES Credits: 10 Not compulsory: Module Code Credits Semester Compulsory FILM AND SCREEN STUDIES MD240 5 1 HISTORY AND THEORY OF DOCUMENTARY MD216 5 2 MUSIC AND FILM MU226 5 2 VISUAL WORLDS OF SPAIN AND LATIN AMERICA SPA223 5 2   SK2EL - FOUNDATIONS IN SCIENCE WRITING AND COMMUNICATION Credits: 10 Not compulsory: Module Code Credits Semester Compulsory CRITICAL SKILLS: INTERSECTIONS OF SCIENCE WRITING AND MEDIA SK252 5 2 CRITICAL SKILLS: UNDERSTANDING SCIENCE WRITING AND COMMUNICATION SK251 5 1   GN2GEL - GENDER AND SEXUALITY IN SOCIETY AND CULTURE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory GENDER AND SEXUALITY IN SOCIETY AND CULTURE 1 IS201 5 1 GENDER AND SEXUALITY IN SOCIETY AND CULTURE 2 IS202 5 2   GY2EL - GLOBAL ENVIRONMENTAL CHANGE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory GLOBAL ENVIRONMENTAL CHANGE - 1 GY260 5 1 GLOBAL ENVIRONMENTAL CHANGE - 2 GY261 5 2   TH2GEL - GOOD AND EVIL Credits: 10 Not compulsory: Module Code Credits Semester Compulsory GOOD AND EVIL: REFLECTING ON THE EXPERIENCE TH251 5 1 GOOD AND EVIL: RESPONDING TO THE REALITY TH252 5 2   EN2BEL - GREAT BOOKS Credits: 10 Not compulsory: Module Code Credits Semester Compulsory BOOKS THAT MADE THE WORLD - I EN280 5 1 BOOKS THAT MADE THE WORLD - II EN281 5 2   EC2EL - INFLUENTIAL IDEAS IN ECONOMICS Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INFLUENTIAL IDEAS IN ECONOMICS I EC240 5 1 INFLUENTIAL IDEAS IN ECONOMICS II EC241 5 2   LN2BEL - INTENSIVE INTRODUCTORY LATIN Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INTENSIVE INTRODUCTORY LATIN, 1A GC298A 5 1 INTENSIVE INTRODUCTORY LATIN, 1B GC298B 5 1   GR2BEL - INTRODUCTION TO ANCIENT GREEK Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INTRODUCTION TO ANCIENT GREEK 1 GC227 5 1 INTRODUCTION TO ANCIENT GREEK 2 GC228 5 2   PH2LEL - INTRODUCTION TO LOGIC AND PHILOSOPHY IN THE DIGITAL AGE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory DIGITAL ETHICS PH221 5 2 PHILOSOPHIES OF THE DIGITAL AGE PH215B 5 1   NG2IEL - IRISH CULTURAL HERITAGE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory INTRODUCING IRISH CULTURAL HERITAGE ID001 5 1 INTRODUCING IRISH CULTURAL HERITAGE ID001X 5 2 THE CULTURAL HERITAGE OF 'ROYAL SITES' ID013X 5 2 THE CULTURAL HERITAGE OF ‘ROYAL SITES’ ID013 5 1   POR2EL - PORTUGUESE LANGUAGE AND CULTURE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory PORTUGUESE LANGUAGE & CULTURE 1 SPA216 5 1 PORTUGUESE LANGUAGE & CULTURE 2 SPA226 5 2   KD2AEL - PRIORITISING PEOPLE AND PLANET Credits: 10 Not compulsory: Module Code Credits Semester Compulsory ANTHROPOLOGICAL ENCOUNTERS WITH SUSTAINABILITY AN261 5 2 LEADERSHIP AND PARTICIPATORY DEVELOPMENT PRACTICE KD212 5 1   PD2SEL - SERVICE INNOVATION Credits: 10 Not compulsory: Module Code Credits Semester Compulsory DESIGN HISTORY & CULTURE PD201 5 2 SERVICE INNOVATION 1 PD264 5 1   EX2EX - SKILLS FOR SUCCESS:PROFESSIONAL DEVELOPMENT Credits: 5 Not compulsory: Module Code Credits Semester Compulsory SKILLS FOR SUCCESS: PROFESSIONAL DEVELOPMENT AND EMPLOYABILITY EX201 5 1 SKILLS FOR SUCCESS: PROFESSIONAL DEVELOPMENT AND EMPLOYABILITY EX202 5 2   MN2EQEL - THE GROWTH AND DEVELOPMENT OF THE IRISH EQUINE INDUSTRY Credits: 10 Not compulsory: Module Code Credits Semester Compulsory EQUINE SPORT, LEISURE, AND TOURISM MN231 5 2 INTRODUCTION TO THE IRISH EQUINE INDUSTRY MN230 5 1   SG2EL - WONDROUS PEOPLE AND PLACES: AN INTRODUCTION TO CELTIC LITERATURE Credits: 10 Not compulsory: Module Code Credits Semester Compulsory LITERATURE 8 - KING ARTHUR'S BRITAIN: MEDIEVAL WELSH LITERATURE SG228 5 2 SPACE, PLACE AND OTHERWORLDS IN MEDIEVAL IRISH LITERATURE SG256 5 1

Year 3

MARKETING MN3KSM - MARKETING Credits: 60 Compulsory: Module Code Credits Semester Compulsory ADVANCED MICROECONOMICS EC301 5 1 BUSINESS ANALYTICS MN342 5 2 CHANGE MANAGEMENT & ORGANISATIONAL DEVELOPMENT MN321 5 2 CONTEMPORARY ISSUES IN MARKETING MN356 5 1 GLOBAL IT BUSINESS INTELLIGENCE MN333 5 2 GLOBAL SUPPLY CHAIN MANAGEMENT MN312 5 2 INNOVATION MANAGEMENT: TOOLS AND CONCEPTS MN305 5 2 INTERNATIONAL CORPORATE ENTREPRENEURSHIP MN323 5 2 INTERNATIONAL MARKETING MN313 5 1 MANAGING INFORMATION TECHNOLOGY FOR BUSINESS MN304 5 1 MANAGING MULTINATIONAL CORPORATIONS MN322 5 1 NEGOTIATION AND DISPUTE RESOLUTION MN317 5 2 SOCIAL ENTREPRENEURSHIP MN361 5 2 SOCIAL MEDIA MN329 5 1 STRATEGIC HUMAN RESOURCE MANAGEMENT MN325 5 1 STRATEGIC MANAGEMENT MN340 5 1 STRATEGY SIMULATION MN341 5 2 SUSTAINABLE BUSINESS AND RESPONSIBLE MANAGEMENT MN360 5 2 USER EXPERIENCE AND SERVICE INNOVATION AN342 5 1

Maynooth University School of Business
3rd Floor, TSI Building, North Campus
+353 1 708 3609
business@mu.ie
www.maynoothuniversity.ie/business
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Options after graduation?

• Business graduates are consistently among the most employable in the Irish education system. For example, marketing graduates can expect to take up roles in marketing, digital marketing, social media management, sales, and consulting in Irish or international organisations in different industries. In the public sector, there are roles in state agencies, voluntary organisations, the civil service, charities, NGOs, and others, for marketing graduates.
• In addition, as you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the view of the final customer.
• Many of our students have also gone on to further study in a MSc programme at Maynooth University such as the MSc in Digital Marketing.

The School of Business also offers a range of postgraduate programmes for Marketing graduates.

Visit the Graduate Studies website for more information about postgraduate options.

For further information on Postgraduate options please go to the Graduate Studies site