Courses / Module

On successful completion of the module, students should be able to:

• Demonstrate the ability to analyse, diagnose, and evaluate a range of theories as they relate to the theoretical and conceptual framework of marketing;
• Critically analyse marketing situations facing organisations;
• Select appropriate marketing frameworks to analyse service organisations and sectors;
• Apply extended marketing mix strategies appropriate to the objectives, resources, and environment of both profit and non-profit service organisations; and
• Envisage the impact of current and future trends on the role and implementation of marketing.

• The delivery of this module will involve a combination of lectures, case studies, video, class discussion, problem solving exercises, and self-directed learning. Learning resources include academic textbooks, refereed academic journals, practitioner publications, nominated websites, and video presentations.

Delivery methods	Hours
Lectures	24
Labs / Practicals	0
Tutorials	0
Planned learning activities	0
Independent student activities	126
Total	150

• Module Graded (numeric value) or Ungraded (Pass/Not Passed): Graded
• Continuous Assessment detail(s): Students will engage with academic literature in Marketing and conduct research with consumers.

Assessment type	Options	Weighting	Duration
Continuous Assessment		40%
University scheduled written examination	On-campus	60%	120 minutes
Other		0%
Total		100%	120 minutes

• Pass standard: 40%
• Could the result of this module be capped? No
• University School of Business Overall Mark Calculation and Continuous Assessment Policy applies to this module.
• Penalties: Standard School of Business penalties apply for late submission of assignments.

• Are supplemental/resit registrations permitted? Yes
• Note: Continuous Assessment marks from first sitting of this module will be carried forward into the Autumn repeat assessment cycle.
• University scheduled written examination (Autumn): 120 minutes, On-campus

For a full timetable search, go to NUIM Timetable. Venue locations can be found here.