CONSUMER RESEARCH AND MARKETING
- Module code: MN152
- Credits: 7.5
- Semester: 1
- Department: BUSINESS
This module introduces the student to key topics in consumer research and marketing. The module is broken down into two elements: Consumer Research and Marketing.
On successful completion of the module, students should be able to:
|Teaching & Learning methods|
Fahy, J. and Jobber, D. (2015) Foundations of Marketing (Fifth Edition), McGraw-Hill Publications, London.
29th January 2023 - 05:25:25 (24h)