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VISUAL COMMUNICATION AND PORTFOLIO

Module code: PD216
Credits: 10
Semester: 1
Department: DESIGN INNOVATION
International:
Coordinator: Dr Iain Macdonald (DESIGN INNOVATION)

	Overview
	Visual communication is an essential means of branding and presenting ideas to an audience. A designer's portfolio is an essential calling card to employment. As an essential part of the designer�s toolkit, effective visual communication aids the comprehension and sharing of research data, a new innovative solution or elements of a service or system. This module introduces the methodologies and tools of visual communication and leaves students with the essential skills to generate new graphics and manipulate images for both print and digital media. These skills are particularly relevant to the creation of a designer�s portfolio. The portfolio provides prospective employers with evidence of the designer�s repertoire and quality, and will be a key deliverable of this module. CONTENT � Introduction to visual communication � Principals of effective visual communication � Introduction to adobe suite software � Elementary photography � Image editing � Signs and infographics � Typography � Product design boards � Booklet layout and formatting � Portfolio design � Planning for print

Overview

Visual communication is an essential means of branding and presenting ideas to an audience. A designer's portfolio is an essential calling card to employment.
As an essential part of the designer�s toolkit, effective visual communication aids the comprehension and sharing of research data, a new innovative solution or elements of a service or system. This module introduces the methodologies and tools of visual communication and leaves students with the essential skills to generate new graphics and manipulate images for both print and digital media. These skills are particularly relevant to the creation of a designer�s portfolio. The portfolio provides prospective employers with evidence of the designer�s repertoire and quality, and will be a key deliverable of this module.

CONTENT
� Introduction to visual communication
� Principals of effective visual communication
� Introduction to adobe suite software
� Elementary photography
� Image editing
� Signs and infographics
� Typography
� Product design boards
� Booklet layout and formatting
� Portfolio design
� Planning for print

	Learning Outcomes
	On successful completion of the module, students should be able to: Understand the importance and potential of effective visual communication. Discern and discuss the principles of effective graphic design through the basic aesthetics of layout composition, colour, image and typography. Have a working knowledge of the principals and tools of visual communication. Interpret different types of information to design and originate graphic communication from sketch to digital and print ready media. Understand the role and requirements of a professional design portfolio.

Learning Outcomes

Teaching & Learning methods

Assessment

	Autumn Supplementals/Resits
	Are supplemental/resit registrations permitted? Yes There is no automatic repeat option in the Autumn for continuous assessment modules. Autumn repeat options are determined at the exam board and require written departmental permission first.

	Additional Reading
	Ambrose, G. & Harris, P. (2008) The Production Manual: A Graphic Design Handbook. London: AVA. Condell, C. & Lupton, E. (2015) How Posters Work. Distributed Art Publishers. Dabner, D., Stewart, S. & Zempol, E. Graphic Design School. Thames & Hudson. Steane, J. (2018) The Principles and Processes of Interactive Design. Bloomsbury Visual Arts. Squire, V. (2006) Getting it right with Type. Laurence King. Wheeler, A. (2012) (4th ed) Designing Brand Identity: An Essential Guide for the Whole Branding Team. London: Wiley. Online: Behance, Its Nice That Video tutorials: https://helpx.adobe.com/ie/photoshop/tutorials.html https://helpx.adobe.com/ie/illustrator/tutorials.html https://helpx.adobe.com/ie/ilndesign/tutorials.html Journals: Creative Review, Computer Arts

Additional Reading

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VISUAL COMMUNICATION AND PORTFOLIO

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Semester 2