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Subject BACHELOR OF ARTS - BUSINESS (MARKETING)

Qualification: BACHELOR OF ARTS DEGREE
Award Type and NFQ Level:
Course code: ARTS
CAO/PAC code: MH101
Points: 320
QQI: Yes click here for details
Closing date: 01 July 2019
Details Details
 
  • ‘If we want to know what a business is, we have to start with its purpose… There is only one valid definition of business purpose: to create a customer’ (Drucker). Creating a customer is central to what we teach and research in Marketing at the Maynooth School of Business.
  • Marketing is more than a function. It is a customer-centric, enterprise-wide set of processes, systems, and activities that connect firms and customers in a dynamic global marketplace. Effective marketing requires an understanding of the business as a whole and of the managerial value creation and capture process.
  • Marketing is critical for the organic growth of a business – a key challenge for small to medium enterprises in Ireland and worldwide, as well as multinational organisations located in Ireland. It helps an organisation to create value and profits by enabling them to better understand the needs of its customers and providing them with innovative products and services.

 

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