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This module operates in a workshop fashion with both group and individual activities. A simulated real-life innovation scenario will be studied. The learners will research the challenge, develop and implement a suitable innovation strategy, and propose a new innovative solution. This will involve a process of research, ideation, selection and market validation in support of the proposed solution. Students will undertake a team projects and on individual work. Projects will engage with real industry partners and a current, topical brief. Regular workshop sessions will be used for peer review, development of ideas and presentation of developments.
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