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Module SERVICE INNOVATION

Module code: PD616
Credits: 7.5
Semester: 2
Department: DESIGN INNOVATION
International: No
Overview Overview
 

Overview:
The world economy is increasingly characterised as a service economy. This is due to the increasing importance & share of the service sector in the economies of most developed & developing countries. Companies often struggle to develop & communicate solutions for customer needs that provide competitive advantage. Service innovation can provide the tools to help (re)design value propositions to incorporate solutions that meet customer needs & sustain competitive advantage.

Course Content:
• Introduction to Service Design
• Service Design principles
• The importance of the user & stakeholder within services
• Service Design processes, methodologies & models
• Research, development, implementation & validation of a new service
• Evaluation of existing services, gap identification & solution development
• Integration of Product & Service into a single business model
• Service challenges, risks & critical success factors

Learning Outcomes:
On completion of the modules, students should be able to:
• Understand why service innovation has become increasingly important role of services in the public & private sector
• Explain the critical role of the user & stakeholder in the design, development & implementation of services
• Have a working knowledge of different models of service design
• Implement service research methodologies & tools to create new service innovations within the public & private sector
• Understand how to quantify the impact of applied service innovations

Open Teaching & Learning methods
 
Open Assessment
 
Open Autumn Supplementals/Resits
 
Open Timetable
 
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