Courses / Module

• Create visual presentations of impact that excite, entertain and inform.
• Build visual frameworks to represent research findings
• Use story, storyboarding and basic video skills to communicate and garner support for new concepts.
• Use visual methods to distil, categorise and understand field data.
• Transfer field data into visual and actionable design/marketing material e.g. mood boards, style boards, personas, etc.
• Create basic visual prototypes to communicate solutions and possibilities.
• Use visual thinking to achieve strategic alignment across organisational elements.

• Module Graded (numeric value) or Ungraded (Pass/Not Passed): Graded
• Continuous Assessment detail(s): The module is 100% continuously assessed. Group assignment (8,000 word report or equivalent) 40% (presentation of work to class) 20% Individual assignment (6,000 word report or equivalent) 40%

• Pass standard: 40%
• Could the result of this module be capped? No
• Penalties: 10% penalty (for late submission of any assessment component) per week-day late or part thereof. Standard Dept of Design Innovation continuous assessment penalties apply, including individual component requirements. There is a 70% minimum attendance requirement. All individual assignment elements must be submitted.

• Are supplemental/resit registrations permitted? Yes
• There is no automatic repeat option in the Autumn for continuous assessment modules. Autumn repeat options are determined at the exam board and require written departmental permission first.
• Is Supplemental Continuous Assessment registration permitted? Written permission from Department
• Is Supplemental Continuous Assessment capped? Yes

Ambrose, G. & Harris, P. (2008) The Production Manual: A Graphic Design Handbook. London: AVA.

Condell, C. & Lupton, E. (2015) How Posters Work. Distributed Art Publishers.

Dabner, D., Stewart, S. & Zempol, E. Graphic Design School. Thames & Hudson

Squire, V. (2006) Getting it right with Type. Laurence King.

Wheeler, A. (2012) (4th ed) Designing Brand Identity: An Essential Guide for the Whole Branding Team. London: Wiley.

Online: Behance, Its Nice That

Video tutorials: https://helpx.adobe.com/ie/photoshop/tutorials.html

https://helpx.adobe.com/ie/illustrator/tutorials.html

https://helpx.adobe.com/ie/ilndesign/tutorials.html

Journals: Creative Review, Computer Arts

For a full timetable search, go to NUIM Timetable. Venue locations can be found here.