Courses / Module

In the early stages of innovation, visualisation and “data display” are core competencies of designers and
researchers alike. These are valuable design thinking skill sets that allow meaning to develop and to progress
further to strategies for satisfying consumer requirements. Visual thinking benefits the process of ‘sense
making’ when dealing with complexity. Participants will learn visual thinking methods and integration models
for broad application in organisations.

Learning outcomes
After completing the course, the learner will be able to:

Create visual presentations of impact that excite, entertain and inform.
Build visual frameworks to represent research findings.
Use story and storyboarding to communicate and garner support for new concepts.
Understand basic graphic publishing software (InDesign) and create documents for print.
Use visual methods to distill, categorise and understand field data.
Transfer field data into visual and actionable design/marketing material e.g. mood boards, style
boards, personas, etc.
Create basic visual prototypes to communicate solutions and possibilities.
Lead early stage innovation group meetings that simulate and synthesis team insights into
actionable plans.
Use visual thinking to achieve strategic alignment across organisational elements.