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In this module product design students must compile a proposal for an original design project resulting in their own brief and statement of design intent. The proposal will be broken into 3 key areas, 1. Business Case 2. Feasibility Report 3. User Investigation, identifying and validating project relevance supported by primary and secondary research. This module will demand skills in design, user research, business and marketing which students have gained from the previous 3 years of the degree. Through project based learning the students will ascertain academic rigour, project management and planning competence by taking an initial idea, validating its relevance, and preparing a comprehensive plan and design proposal.
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