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Module code: PD162
Credits: 7.5
Semester: 2
International: No
Overview Overview

Design Thinking is a way of thinking; a way of developing novel, exciting and powerful new ideas as well as being a problem-solving toolkit. It builds in an understanding of human behaviour into the design of things, products,
services, businesses and experiences. Experts in design Thinking are in high demand in the marketplace. Most organizations, whether public or private sector, seek to grow and develop their business and this involves
designing a better version of their organization than they have already or designing a super customer or user experience or even a better business model. Designing, in this context, means simply using tools to imagine a superior outcome it has nothing to do with graphic design; it is merely a way of thinking that focuses on action; empathises with the user and builds quick, fast protypes and tests ideas early and often.
The Department of Jobs, Trade, Enterprise & Innovation have singled out design thinking as an approach to innovation for which the demand in industry far outstrips the supply of qualified and talented graduates. Many
leading organisations, such as SAP, Dell, GSK and some in the public sector, like Coillte, have developed and delivered their own courses for building capability in design thinking. Employers organisations are encouraging universities to offer courses in this area as they believe having these skills will give students a considerable edge in the workplace.

Open Learning Outcomes
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