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The objectives of this module are:
• to begin to equip students with the tools, skills and insights to develop an imaginative, realistic and informed career plan for themselves;
• to acquaint students with the very broad range of possibilities in maximising the impact (business, personal or social) of their talents and skills;
• to connect students with people and institutions in the cultural and creative sector through interaction with invited speakers.
Lectures will be delivered by the principal lecturer and by guest lecturers.
Lecture topics may include:
• Challenging the traditional mindset.
• The changing nature of career choices for professionals within the music industry.
• The skills and attitudes that are critical for success.
• The necessity for an entrepreneurial mindset.
• The artist as a business.
• Understanding royalties, performing rights and copyright.
• Managing finances/simple accounts.
• The entrepreneurial mindset, scanning for opportunities, leveraging resources.
• Creating networks.
• The artist as value creator.
• Understanding different business models.
• Developing your own value proposition.
• Marketing and social media. Defining your market and finding your audience/customer base (targeting and segmentation). Publicity and merchandising.
Who is this for?
If you are willing (from the outset) to engage actively and fully with a module which is demanding and which requires a commitment to self-managed implementation of learning, then this module will enable you to explore innovative ways of harnessing your musical creativity and interests to enterprising activity.
The focus will be on developing the mindset/skills to identify (and take advantage of) opportunities to create and develop your own new business, to engage in social enterprise or to lead new initiatives for existing organisations.
The module is ideal for: aspiring composers/musicians/performers/music technologists/artistic managers/producers who wish to treat their musical ventures in a professional business manner and should only be considered by students who are willing to actively engage in experiential learning.