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This module considers the analysis, formulation, and implementation of strategy. Strategy seeks to convert the purpose of an organisation into a plan that brings that purpose to life. Core to purpose is what the organisation is seeking to do for its customers and society. Strategy is fundamentally a team-based process, where individuals with the expertise and experience to achieve the purpose of the organisation combine together to create and implement a coordinated plan to achieve purpose.
Business level and corporate level strategy are considered in this module. Central to this module is an understanding of the competitive environment and its interaction with choices about how a firm grows and organises itself to succeed. A central purpose of strategy formulation and implementation is to improve the relative performance of a firm, rooted in the achievement of an organisation’s purpose. This module uses concepts from management and economics to provide students with an understanding of the foundations upon which the process of strategy formulation and implementation is based.
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STRATEGIC MANAGEMENT
Semester 1
