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Module INTERNATIONAL MARKETING

Module code: MN313
Credits: 5
Semester: 1
Department: BUSINESS
International: Yes
Overview Overview
 

The aim of this course is to enhance and develop the skills and knowledge of students regarding international marketing strategy and the marketing issues that international businesses face. An understanding of the worldwide market place is critical for marketers, taking into consideration the challenges and opportunities this marketplace presents. Businesses must take account of, and respond to, a range of issues such as culture, regulations, the political landscape, competitors, languages and etiquette when entering and maintaining a presence in new markets. From a marketing perspective, we need to understand how to put in place marketing strategy, objectives, actions and tactics to benefit from the international environment.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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