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Module BRAND MANAGEMENT

Module code: MN228
Credits: 5
Semester: 1
Department: BUSINESS
International: Yes
Overview Overview
 

This module provides a comprehensive analysis of our modern understanding of brands as it has developed over the last decades. This module takes a multidisciplinary approach drawing on material from a variety of areas of literature in order to present a deep understanding of what a brand is, what it can do, and how it can create and deliver value for both organizations and for consumers. Managerial implications of brands and implications of various perspectives on, and functions of, brands will be discussed.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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