|
On successful completion of the module, students should be able to:
-
Explain how marketing management is affected by the marketing environment;
-
Explain the role of marketing in creating, communicating and delivering customer value;
-
Explain and critique key models and approaches used in customer and industry analysis and in the management of the marketing mix;
-
Formulate and apply data-driven approaches to managing efficiency and effectiveness of marketing activities; and
-
Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem-solving, project management, and presenting professional reports) in coursework.
|