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Module MARKETING MANAGEMENT

Module code: MN203
Credits: 5
Semester: 2
Department: BUSINESS
International: Yes
Overview Overview
 

The structure of this course follows the logic of management through several interconnected marketing themes:

1) Understanding customers
2) Understanding competition
3) Creating competitive advantage
4) Managing marketing communications
5) Managing distribution
6) Capturing value for the company
7) Managing marketing efficiency.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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