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Module GLOBAL BUSINESS AND MARKETING

Module code: MN159
Credits: 7.5
Semester: 1
Department: BUSINESS
International: Yes
Overview Overview
 

This module introduces the student to key topics in international business and marketing. The module is broken into two elements: Introduction to International Business and Marketing.

International Business

The module provides introduction to international business. This course is structured into four main themes:

1) What is international business?
2) Globalisation and international business.
3) International business, a world of constant change – regional trends and key challenges in international business.
4) The role of government in international business.

Marketing

The module provides an introduction to the principles and concepts of marketing and serves as a foundation for more advanced subjects in the field of marketing and sales. This element of the course is structured into the following themes:

1) Consumer Buyer Behaviour (including consumer analysis and purchasing behaviour);
2) Product and Brand Management;
3) Pricing Decisions and Distribution Channels;
4) Marketing Communications and Promotion Methods.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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