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Module CONSUMER RESEARCH AND MARKETING

Module code: MN152
Credits: 7.5
Semester: 1
Department: BUSINESS
International: Yes
Overview Overview
 

This module introduces the student to key topics in consumer research and marketing. The module is broken down into two elements: Consumer Research and Marketing.

In terms of Consumer Research this module introduces the student to the concept of the consumer and provides insights into contemporary issues that affect the consumer experience. This element is structured into three main themes:
1. The concept of a consumer
2. The consumer in a retail context
3. The socially responsible consumer

In terms of Marketing, this module provides an introduction into the principles and concepts of marketing and serves as a foundation for more advanced subjects in the field of marketing and sales. This element of the course is structured into the following themes:
1. Consumer Buyer Behaviour (including consumer analysis and purchasing behaviour)
2. Product and Brand Management
3. Pricing Decisions and Distribution Channels
4. Marketing Communications and Promotion Methods

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Repeat options
 
Open Timetable
 
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