BUSINESS MODELS AND MARKETING
- Module code: MN151
- Credits: 7.5
- Semester: 1
- Department: BUSINESS
This module introduces the student to key topics in business models and marketing. The module is broken into two elements: Business Models and Marketing.
On successful completion of the module, students should be able to:
|Teaching & Learning methods|
Each session will be based on a series of articles and case studies that will be available to students via the Maynooth University library and on Moodle.
Marketing Core Textbook
Fahy, J. and Jobber, D. (2015) Foundations of Marketing, 5th Edition, Mc-Graw-Hill
Students will also be assigned readings from relevant academic journals.
Jobber, D. and Ellis-Chadwick, E. (2013) Principles and Practice of Marketing, 7th Edition, Mc-Graw-Hill
Kotler, P and Keller, K (2014) Marketing Management, 15th Edition, Pearson
Kotler, P. Keller, K., Brady, M., Goodman, M., Hansen, T. (2012) Marketing Management, 2nd Edition (European version of the Kotler & Keller text), Pearson
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