Courses / Module

Toggle Print

Module ADVERTISING & MARKETING COMMUNICATIONS

Module code: MI623
Credits: 7.5
Semester: 2
Department: BUSINESS
International: No
Overview Overview
 

This module gives students a comprehensive overview of the key principles and practices of advertising and marketing communications. Students will be actively engaged in discussion and application of theory and practice through in-class activities, critique and industry-based assessment. Students will learn about the various aspects of marketing communications, from campaign planning to execution and evaluation. This course begins with setting the context for marketing communications within an organisation and focuses on the importance of using a planning framework. This is followed by an exploration of advertising theory and practice. Subsequently, the focus returns to the wider issue of marketing communications and provides insights on the various methods of marketing communications incorporating advertising. Finally the module considers the role of marketing within the organisation and how marketers approach the evaluation of marketing communications campaigns.

Open Learning Outcomes
 
Open Teaching & Learning methods
 
Open Assessment
 
Open Autumn Supplementals/Resits
 
Open Timetable
 
Back to top Powered by MDAL Framework © 2022
V5.3.3 - Powered by MDAL Framework © 2022