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This module will take place on the 19th, 20th and 21st March 2019, from 9 am 5 pm, and on the 25th April 2019 from 10 am 1pm. The venue will be the staff Development Seminar Room, 3rd Floor, John Hume Building.
To equip researchers with the skills required to commercialise the outcome of their research, to provide them with know how to interact with industry and to improve their ability to innovate and act with an entrepreneurial mindset. A team project is an integral part of this module and must be completed.
Section 1 Introduction to Commercialisation of Research and Hi-Tech Enterprise Development To cover: national strategy, hi-tech ecosystems, IP market place, University role, Irish funding agencies, commercialisation office. 1 hour direct contact.
Section 2 Intellectual Property To cover: patents, copyright, trade secrets, etc. 2 hours direct contact 2 assignments (4 hours indirect) The following reading list is supplied (5 hours indirect) 1. The Role of the Inventor in the Technology Transfer Process 2. Introduction to IP Issues in the University Setting: A Primer for Scientists 3. How to Start and Keep a Lab Notebook: Policy and Practical Guidelines 4. How to Read a Biotech Patent Assessment (1 hour direct).
Section 3 Legal Contracts To cover: research contracts, licensing contracts, MTAs and NDAs, dissection of a legal contract 1 hour direct contact The following reading list is supplied (4 hours indirect) 1. General Legal Overview Workshop (1 hour direct).
Section 4 Hi-tech spin-offs To cover: how to start a company, how to raise money, case study 4 hours direct contact The following reading list is supplied (4 hours indirect) 1. Developing Winning Business Plans 2. Approaching, Presenting and Selecting Investors 3. Structuring the Funding Transaction 4. How to Start a Start-up Workshop (2 hours direct).
Section 5 Technical Marketing, Product Development To cover: market analysis, market drivers, proof of concept / proof of market, product development, channels to market 2 hours direct contact 1 group assignment / assessment (5 hours indirect) The following reading list is supplied (4 hours indirect) 1. Achieving Proof of Concept 2. An Introduction to Marketing Early Stage Technologies 3. Technology Marketing Workshop (2 hours direct).
Section 6 Interacting with Industry To cover: anatomy of an industrial organisation, industry needs and drivers, basics of presentation and negotiation 1 hour direct contact.
Section 7 - Business Exercise Form teams of 4 or 5 students and write a maximum 5 page business plan and a presentation for a new product / company to include: market need, market opportunity, technology, team, go to market plan, sales and revenue plan. This team project must be successfully completed for course credits. 6 hours direct 60 hours indirect.
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