On successful completion of the module, students should be able to:
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Discuss the issues that are relevant to how sporting agents maximise their expected payoff.
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Outline the rationale behind ticket-pricing schemes for sporting contests.
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Discuss ways in which bargaining by sporting agents can increase economic efficiency.
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Outline and critique ways in which competitive balance can be measured and how it can be compared within and across sports.
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Demonstrate how attempts to improve competitive balance can depend on the structure of a league and objectives of club owners.
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Evaluate whether government bodies should financially support the hosting of major sporting events and/or construction of facilities.
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Determine what conditions are required to prevent cheating in sporting contests.
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Outline how the expected monetary return to gambling can be affected by market structure and the presence of asymmetric information.