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Media literacy is a must-have skill-set for all ‘digital natives’ of the 21st century, irrespective of disciplinary background or specialisation. Continuously evolving new media technologies are transforming science communication at every level, creating new pathways to a virtually limitless audience for scientists and experts beyond traditional peer to peer networks and releasing science from its previous dependence on ‘one to many’ media communications models. For STEM students, understanding the role and functions of mass media in democratic society is essential to the more effective communication of science values. Exploring science in the media sphere, this module is complementary to the ideas and concepts covered in Science in Society (1). Learning experience is augmented by guest contributions from media practitioners and scientists experienced in communicating abstract ideas to the general public. Practical workshops involve participative engagement by students with practical instruction in the use of standard media forms. Centred around four key themes of science in the media:
Theme A uses case studies to illustrate how science news is constructed in the media sphere;
Theme B discusses science values, media values and frames of science knowledge adopted by key actors in public discourse of contentious issues;
Theme C examines stereotyping of science and scientists in popular culture, the celebrity scientist phenomenon, animation and other techniques deployed to amplify cultural resonance of science messages ;
Theme D is focused on use of new media technologies for science communication.
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SCIENCE IN SOCIETY - 2
